John Cainoy

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Week 14 – Relevance Theory

1. Coverage

Reporters are expected to cover the following subtopics in detail:

  • Core definition of Relevance Theory (RT) and its foundation in cognitive pragmatics.
  • The shift from Grice’s Cooperative Principle to the Cognitive Principle of Relevance and the Communicative Principle of Relevance.
  • Distinction between explicature and implicature.
  • The role of contextual effects and processing effort in interpretation.
  • Relevance in digital communication environments (short texts, emojis, multimodal input).
  • Comparison of Relevance Theory with Gricean pragmatics.
  • Critiques of RT and its limitations.
  • Research potential: using RT to study online communication, multimodal interpretation, and L2 pragmatics.
2. Topic Overview
  • Define Relevance Theory and explain its place in pragmatic theory.
  • Explore how RT accounts for inference, comprehension, and interpretation.
  • Show how RT applies to real-world communication, including digital discourse.
  • Highlight how RT refines Grice’s model by focusing on cognition and processing.
3. Core Readings & References
4. Key Concepts & Terms
  • Relevance Theory (RT)
  • Cognitive Principle of Relevance
  • Communicative Principle of Relevance
  • Explicature vs. Implicature
  • Contextual Effects
  • Processing Effort
  • Optimal Relevance
5. Analytical Frameworks & Methods
  • RT inferential model of communication.
  • Explicature–implicature distinction in discourse analysis.
  • Cost–benefit model of interpretation (effects vs. effort).
  • Comparative analysis with Grice’s maxims.
6. Applied Examples
  • Explicature: “It’s raining.” → “It’s raining [here/now].”
  • Implicature: “There’s a light on in the office.” → implicates “Someone is working late.”
  • Digital context: A single emoji (🔥) in a chat message → interpreted as “exciting,” “attractive,” or “trending,” depending on context.
  • Processing effort: Sarcasm requires more inferencing effort than literal interpretation.
7. Discussion Questions
  • How does RT improve upon or diverge from Grice’s model?
  • Can RT adequately handle multimodal and digital communication?
  • What are the limits of assuming “optimal relevance” in communication?
8. Research Link
  • Study of explicature/implicature in online memes and short-form media.
  • RT-based analysis of sarcasm and irony in intercultural communication.
  • Application of RT to L2 comprehension of pragmatically rich texts.