1. Coverage
Reporters are expected to cover the following subtopics in detail:
- Core definition of Relevance Theory (RT) and its foundation in cognitive pragmatics.
- The shift from Grice’s Cooperative Principle to the Cognitive Principle of Relevance and the Communicative Principle of Relevance.
- Distinction between explicature and implicature.
- The role of contextual effects and processing effort in interpretation.
- Relevance in digital communication environments (short texts, emojis, multimodal input).
- Comparison of Relevance Theory with Gricean pragmatics.
- Critiques of RT and its limitations.
- Research potential: using RT to study online communication, multimodal interpretation, and L2 pragmatics.
2. Topic Overview
- Define Relevance Theory and explain its place in pragmatic theory.
- Explore how RT accounts for inference, comprehension, and interpretation.
- Show how RT applies to real-world communication, including digital discourse.
- Highlight how RT refines Grice’s model by focusing on cognition and processing.
3. Core Readings & References
- Clark, B. (2013). Relevance Theory. Cambridge University Press.
- Sperber, D., & Wilson, D. (2001). Relevance: Communication and cognition (2nd ed.). Blackwell Publishers.
4. Key Concepts & Terms
- Relevance Theory (RT)
- Cognitive Principle of Relevance
- Communicative Principle of Relevance
- Explicature vs. Implicature
- Contextual Effects
- Processing Effort
- Optimal Relevance
5. Analytical Frameworks & Methods
- RT inferential model of communication.
- Explicature–implicature distinction in discourse analysis.
- Cost–benefit model of interpretation (effects vs. effort).
- Comparative analysis with Grice’s maxims.
6. Applied Examples
- Explicature: “It’s raining.” → “It’s raining [here/now].”
- Implicature: “There’s a light on in the office.” → implicates “Someone is working late.”
- Digital context: A single emoji (🔥) in a chat message → interpreted as “exciting,” “attractive,” or “trending,” depending on context.
- Processing effort: Sarcasm requires more inferencing effort than literal interpretation.
7. Discussion Questions
- How does RT improve upon or diverge from Grice’s model?
- Can RT adequately handle multimodal and digital communication?
- What are the limits of assuming “optimal relevance” in communication?
8. Research Link
- Study of explicature/implicature in online memes and short-form media.
- RT-based analysis of sarcasm and irony in intercultural communication.
- Application of RT to L2 comprehension of pragmatically rich texts.